Liquor Labelling - personality and destination design.

A special dram or spirit requires a special treatment when looking find it's special place and unique personality in a crowded market. Phase3 approach to liquor marketing and branding requires firstly a "naming" process to ensure the positioning is well understood and connects with consumer expectations. Then a well thought out brand personality and label creation process will build brand trust and authenticity for consumers - a great brand and product is something made to discover and share.