CLIENT PROFILE - ARGOSY PROPERTIES LTD.
BRANDING & SIGNAGE - SNICKEL LANE
Inspired by the laneways of Melbourne and the Snickelways of York, Snickel lane, a multi-million dollar Argosy Properties Development is all about discovery. Discover new places, new tastes and new friends. The Snickel Lane branding had to be true to this vision and gender in expressing an inner city el fresco, all-weather, grungy-raw architectural style with a food-centric laneway culture. Use of neon, raw block work, LED back lighting and Corten Steel was integral to delivering a signage system that supported and enhanced the raw antiqued architectural vision of the site.
On-site Branding & Signage
Way-finding Direction Signage and Map - this directory board was built over Corten Steel - as was all the other utility signage in the laneway - in keeping with the client brief for grungy industrial antiqued surrounds.