CLIENT PROFILE - PACIFIC CROWN BRAND - ASHON VENTURES NZ LIMITED.
BRAND CREATION, PACKAGING DESIGN, DIGITAL AND TRADITIONAL MARKETING
Phase3™ have been building branding and marketing solutions with Ashon Ventures NZ Ltd., for over 25 years. The company has grown to become a major brand marketing and distribution powerhouse throughout New Zealand and the South Pacific. Phase3 add value and growth opportunities for Ashon brands by developing in-market promotions, digital and print campaigns, brand development, online strategy and customer conversion initiatives.
WIN A PACIFIC HOLIDAY - SUMMER PROMOTION
This campaign was developed to create brand-buzz, presence in store and lift sales over four months of Summer. An amazing Three Pacific Holiday prize draws were on offer. Campaign included market leading in-store shelf vision, print media, online digital campaigns, search campaigns, social media and on-site subscribe and win promo.
WIN a PACIFIC Holiday Campaign
Countdown in-Store and Digital Media Campaigns represented a first in new point-of-sale initiatives released by Progressive Group for in-store shelf vision and multi channel media support.
WEBSITE - FOCUS ON QUALITY AND TASTE
Building a great online experience for Pacific Crown customers involved recognising the core brand values of Quality & Taste as well as Value - in support of the brand personality of Pure, Pacific, Clean and Welcoming. The core marketing objectives delivering the promise of Pacific Crown being the go-to, every-day quality food brand representing in market by a wide range of quality consumer goods and endorsed on site with a range of easy to make, tasty recipes.