PAA EDUCATIONAL GUIDE
FOR FINANCIAL ADVISERS
Planning and co-writing this 76 page educational guide required an understanding of new levels of how to approach highly experienced Advisers with call out to re-educate to meet new AFA and RFA standards. Besides having a requirement for a clear easy to follow process and options for educational standards - the task was to make the process easier and more enjoyable. This was achieved through excellence of page layout and use of fresh and interesting New Zealand outdoors imagery to soften the feel and create rest-stops for the brain while wading through the mountain of information and resources.