Club Kiwi - Tourism Brand Creation
The Club Kiwi Story is a bitter sweet journey with one of New Zealand's late Pioneers in brand and entrepreneurial brilliance., the much cherished business partner and lost mate Fred Willets (founder of Aunt Betty's brand) - unfortunately passed away before the brand could realise it's true market potential. Still the journey undertaken was significant and memorable in creating a true iconic style New Zealand brand representing of a journey that would take in the wide array of experiences that the country had to offer - from food, to wine to hospitality - the brand was set to cover it all. The most significant outcome was the writing and publishing of the New Zealand Passport to Paradise. A fabulous 170 page book introducing the New Zealand that we know today, and topped off with an enlightening tour through each of the thirteen National and Heritage parks. The book is available to purchase on Amazon Books.